Wednesday, November 18, 2015

Sanrio—Japanese toy
company, creator of Hello Kitty, and purveyor of all things cute—has teamed
up with Plan Check, L.A.'s popular burger-and-beer mini-chain, to create a
special menu based around Gudetama, Sanrio's lazy egg.
You've got until
November 29 to check out the menu by Executive Chef Ernesto Uchimura, found at
the restaurants in the Fairfax, Sawtelle, and Downtown neighborhoods of Los
Angeles.
Plan Check isn't the first restaurant to take this character and turn it
into a menu—a Hong Kong café created a Gudetama dumpling that oozes
chocolate custard, for example.
For $39, diners can sate their appetite with a three-course meal.
There's
an appetizer of a crispy blanket egg, soy sauce egg, spicy pork belly sausage
and miso aioli, followed by two beef sliders with fried quail eggs—featuring
Gudetama's slightly grumpy face, of course.
End the meal on a sweet note
with a chocolate custard pudding, an apricot thumbprint cookie (that looks
like an egg), and orange-ginger egg cream soda topped with Gudetama's scowly
visage.
To commemorate the meal, diners get a limited-edition T-shirt.
This isn't the first time that Plan Check has teamed up with Sanrio.
In
2014, Plan Check created a Hello Kitty Burger Bento Box complete with
house-made pink cheese.
And elsewhere in Southern California, a shipping
container will soon be home to a Hello Kitty pop-up café.
Fans of the Sanrio
universe,will be able to choose from treats featuring Hello Kitty, the little
frog Keroppi, My Melody, Little Twin Stars, and, appropriately, Chococat on
mini-cakes, brightly-colored macarons, doughnuts, cookies and more.
Sanrio
plans to open a permanent café some time next year.
Los Angeles is now home to a restaurant dedicated to honoring
Sanrio character Gudetama in its menu.
Read more here.

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