Wednesday, November 25, 2015

At last, a cultural institution that allows
New Yorkers to explore human emotion.
If the Museum of Food & Drink wasn't offbeat enough,
New Yorkers now have another quirky museum to explore. The Museum of Feelings
pop-up sponsored by the scent manufacturer Glade opened in Brookfield Place in
lower Manhattan yesterday and its exterior changes color depending on New
York's mercurial state of mind.
The museum's façade is linked to social media sites and incorporates data
extracted from local news and trends, including the weather report,
fluctuations in the stock exchange, and even flight delays.
All that data is
in turn gets translated into feelings, those feelings into color, which is
reflected onto the museum's exterior.
Yep, it's a giant mood ring for the
city that never sleeps.
Inside, the pop-up museum installations take visitors on a sensory
exploration through five galleries, or "experience zones" where they're
invited to toy with their emotions through touch, sound, imagination, and
scent.
The trippy rooms include a jungle of green LED vines reflecting on a
mirrored floor below that seems like something Yayoi Kusama might dream up.
A
glowing violet room with cushy carpet is reminiscent of James Turrell's
installation at the Guggenheim.
Each room has a Glade scent piped through in
the hopes that linking the smells to an experience will create an association
between the scent and a memorable experience.
Visitors are invited to share their emotions by way of selfies taken inside
a kaleidoscope "controlled by feelings." Guests can also create a MoodLens,
which uses individual biometric data like Galvanic Skin Response, the weather,
and your pulse rate, to create an "emotional selfie." You can try it out
online, too.
While the museum may be just a clever marketing stunt, the upside
is it's free to visit and provides anyone who happens to find him or herself
in the Financial District with a fun, quick break during the day.
The Museum of Feelings pop-up will be on view and free to visit until
December 15, 2015.
The Museum of Feelings opened in Brookfield Place in lower
Manhattan today and its unique exterior changes color depending on New
York's mercurial state of mind.
Read more.

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