Friday, November 13, 2015

The number one rule about easyJet"s "Fight Club" is that there is no fight
club.
(Photo: easyJet)A new frequent flier program is preparing to knock out
the competition.easyJet has just unveiled their new "Fight Club," a loyalty
program dedicated to its most devoted customers.Like in the move Fight Club,
membership is by invitation-only, and is solely extended to passengers who
have flown 20 or more flights or spent a certain amount of money in 12
months.
"But beyond the cool name, the British low-cost airline is offering
this new option to give passengers what they actually want.""It isn"t like a
traditional airline reward programme because our customers have told us that
those schemes can be a source of frustration," said Carolyn McCall, CEO of
easyJet.
"This is a loyalty scheme with a difference because it gives
passengers benefits they really value and can access
immediately."Related:"Zing! Passenger Tasered on EasyJet Flight Over Man Purse
DisputeMembership includes free flight changes, previews of new routes, and
the ability to shift the value of a paid ticket to another person up to five
times a year.Members will also receive what easyJet is calling "our price
promise, which means if"passengers find the same flight on easyjet.com at a
lower price, the airline will give them the price difference towards their
next flight.
easyJet has been testing the new program for the past 18 months,
and will roll it out across its European network in early 2016."Fight Club"
will run in addition to the "easyJet Plus Program," which launched in 2008,
and allows passengers free allocated seat choice, dedicated bag drop, and fast
boarding."WATCH: 5 Tips to Stay Healthy on a Plane

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The number one rule about easyJet's "Fight
Club" is that there is no fight club.
Like in the move Fight Club,
membership is by invitation-only, and is solely extended to passengers who
have flown 20 or more flights or spent a certain amount of money in 12
months.
  But beyond the cool name, the British low-cost airline is offering
this new option to give passengers what they actually want.  "It isn't
like a traditional airline reward programme because our customers have told us
that those schemes can be a source of frustration," said Carolyn McCall, CEO
of easyJet..The number one rule about easyJet's "Fight Club" is that
there is no fight club.
Like in the move Fight Club, membership is by
invitation-only, and is solely extended to passengers who have flown 20 or
more flights or spent a certain amount of money in 12 months.
  But beyond
the cool name, the British low-cost airline is offering this new option to
give passengers what they actually want.  "It isn't like a traditional
airline reward programme because our customers have told us that those schemes
can be a source of frustration," said Carolyn McCall, CEO of easyJet.

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