Monday, November 9, 2015

Would you pay more to visit a Disney park during the high season?
By Ashley
RossiVisitors to Disney theme parks can blame Uber for a potential ticket
price increase as Walt Disney Co.
toys with the idea of adopting a
surge-pricing model at the park"s California and Florida"locations (as
reported by the Wall Street Journal).
My first thought was disappointment and
frustration too … but then I started wondering, is it really that bad
of an idea?First, let"s get down to what"s actually on the table.
So far the
only price changes that have been made are with annual passes.
Disneyland now
separates guests into three tiers—at the high end there"s a $1,049
ticket with no blackout dates, and at the low end a $599 pass that doesn"t
work on summer weekends or popular holidays.
Disney World in Florida also
announced a similar change with its annual passes.The considered surge-pricing
model would affect daily and multi-day ticket prices to bring up attendance
during mid-week and off-peak times.
Currently, a one-day ticket (for anyone
over 10 years old) costs $95 at Disneyland and $105 at Disney World.
At that
high starting price, it"s understandable that alarm bells sound when you start
throwing around the term "surge-pricing." But let"s take a look at what that
actually means.More from Smarter Travel Disney Theme Park Tickets: Now $105Say
you"re looking to travel to Disney over a long weekend in summer—for
instance July 4 or Memorial Day—you"d be looking at a price increase
with the new model.
However, if you were to instead go during midweek in
winter, you could be spending even less than the current price for a one-day
ticket.As someone who does not enjoy large crowds and waiting in lines, I
appreciate this.
Pricing based on demand is already how the travel industry
works, so it does make sense for theme parks to abide by the same model to
control crowds and discourage travel when, simply put, it cannot handle the
volume.The park plans on surveying previous guests to gauge reactions on
varying price points throughout the calendar year.
In the future, this does
mean Disney could potentially increase prices at peak travel times, or would
keep prices the same during low season but offer additional perks.
Only time
will tell.The proposal comes after Themed Entertainment Association announced
that Disney only showed"1.3 percent growth in attendance in 2014.
However, the
company has generated almost twice as much in new revenue with the
introduction of its MyMagic+ bands than it has by increasing attendance.With
construction of Star Wars-themed areas at both Disneyland and Disney World
starting in 2015, it seems like perfect timing to start toying with the idea
of a ticket price increase … based on demand that is.You Tell Us: What
do you think of a surge-price model for theme parks?More from
SmarterTravel:
Disney Announces New Parks, Cruises, More Coming
Soon
Disneyland vs.
Disney World: Which Is Cheaper?
Quiz: How Well Do You
Know Walt Disney World?"" Read the original story: Could Surge Pricing at
Disney Be … a Good Idea? by Ashley Rossi, who is a regular contributor
to SmarterTravel.

WATCH: How to Vacation Like a Disney PrincessLet World
traveling club Travel inspire you every day.
Hang out with us onFacebook,
Twitter, Instagram, and Pinterest.
Check out our original adventure travel
series, "A Broad Abroad."
</b>Would you pay more to visit a Disney park
during the high season? By Ashley Rossi Visitors to Disney theme parks can
blame Uber for a potential ticket price increase as Walt Disney Co.
toys with
the idea of adopting a surge-pricing model at the park's California and
Florida locations (as reported by the Wall Street Journal).
Disneyland now
separates guests into three tiers—at the high end there's a $1,049 ticket
with no blackout dates, and at the low end a $599 pass that doesn't work on
summer weekends or popular holidays.
Disney World in Florida also announced a
similar change with its annual passes..Would you pay more to visit a Disney
park during the high season? By Ashley Rossi Visitors to Disney theme parks
can blame Uber for a potential ticket price increase as Walt Disney Co.
toys
with the idea of adopting a surge-pricing model at the park's California and
Florida locations (as reported by the Wall Street Journal).
Disneyland now
separates guests into three tiers—at the high end there's a $1,049 ticket
with no blackout dates, and at the low end a $599 pass that doesn't work on
summer weekends or popular holidays.
Disney World in Florida also announced a
similar change with its annual passes.

0 commentaires:

Post a Comment

Travel Club. Powered by Blogger.

Popular Posts

Popular Posts

.