Wednesday, July 15, 2015

Say what you want about
Wes Anderson's idiosyncratic style—the best of his films transport us to
faraway places and instill a feeling of wanderlust.
That's exactly what the tourism board of Claremont, California aims to do
with this new ad produced by Wallop Films.
Wallop decided to highlight the charm of this college town about forty
minutes east of L.
by creating a video using the hallmarks of Anderson's style.
From the costumes worn by people picnicking, buying guitard, and
bird-watching, (some of whom resemble characters from Anderson's films) to
the way the camera pans from side to side, it's easy to appreciate the
cinematic glow cast on the locale.
"Claremont has a certain charm and playfulness to it that we felt
connected with the Wes Anderson aesthetic," Martin Glegg, director of Wallop
Film, told AdWeek.
The only thing missing is Alec Baldwin's narration for the voiceover.
Laura Itzkowitz is a Research Assistant at Travel + Leisure.
Follow her on Twitter and Instagram at @lauraitzkowitz.
More good reads from T+L:
• Unsurprisingly, Wes Anderson's Bar is Nothing but Exquisite Nostalgia
• All Aboard for the Coolest Train Station Restaurants
• The 20 Best Travel Movies to Watch on Netflix This Summer
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Watch the video that aims to bring visitors to Claremont, California by
channeling Wes Anderson's signature style.

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