Monday, July 27, 2015

It's no longer just a fashion for religious
women. Reminiscent of older fashions in beach attire,
"modest swimwear" has made a comeback in recent years. It first
surfaced as an alternative swimwear option for religious women looking for a
more conservative choice, but is now spreading to a larger audience.
According to a recent article in The Wall Street Journal, it has now developed
into a "competitive cottage industry. " It comes in many different
styles for many different kinds of women. From swim dresses to swim skirts,
one-pieces to leggings, modest swimwear offers the choice of covering up as
much — or as little — as you'd like. Companies are beginning to pop
up all across the web, devoting entire catalogues to modest swimwear, or even
debuting their own lines. ModLi, an online shopping hub for all kinds of
modest wear, says it has seen an increase in sales and demand for the modest
swimwear it produces. The demand increase suggests the popularity is
spreading beyond just those who seek to cover up due to religious reasons.
Nava Brief-Fried, creator of ModLi, describes the kind of woman who she sells
to as "moms with children, women who want to stay protected from the sun,
plus size women, and religious women. " "The more the bikini becomes
popular the more women will look for alternatives (modest swimwear) so that
they too will feel confident and good about themselves at the beach," she
added. This article originally appeared on Fortune. com. More from
Fortune:
Airfares will drop to record lows this fall
The newest hub for craft beer (Hint: Not Asheville)
The world's largest sauna has opened in Norway, and it is stunning
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Bathroom Reminiscent of older fashions in beach attire, "modest
swimwear" has made a comeback in recent years. It first surfaced as an
alternative swimwear option for religious women looking for a more
conservative choice, but is now spreading to a larger audience. According to
a recent article in The Wall Street Journal, it has now developed into a
"competitive cottage industry. "

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