Tuesday, July 21, 2015

Apparently gender affects destination choice.
If you think you know how gender roles play out on the
road, think again. Hitlist, the fare search site that got its start as the
Tinder of travel—swipe right for a destination you want to visit; swipe left
for one you'd rather reject—has just released data on what separates female
travelers from their male counterparts. What they found after analyzing data
from 75,000 travelers: gender influences far more than your ability to pack a
dozen pairs of shoes in a carry-on suitcase or navigate maze-like roads. It
also affects where you want to go and why.

For instance, women show a far greater interest in Europe—the continent
represents 60% of the destinations that they put on their bucket lists
compared to just 20% for men. Where do gents prefer to go when traveling
internationally? Forty percent say Asia (versus a mere 5% of women). Less
surprising is the heavy male interest in visiting Germany and the Netherlands,
where sports and beer reign supreme.

Another trend: women are partial to culture-rich destinations, like Italy and
Greece, while men go for more traditionally metropolitan hubs (think Toronto
and Hong Kong). This plays out domestically, too—here in the U. S. ,
smaller cities like Nashville and San Jose attract more female travelers than
male, while heavy hitters New York and D. C. are more popular among guys.

The data doesn't quite suggest what might drive these tastes, but it's
possible to draw a few hypotheses. For one thing, the cities favored by women
happen to be perfect for bachelorette parties and girlfriend getaways, while
men might be thinking more about their appetite (for both restaurants and
booze). The destinations chosen by women are also more suggestive of leisure
travel—which could mean that men are more interested in extending work trips
than their female colleagues. More good reads from T+L:
• Which Caribbean Island is Right for You?
• Best Places to Travel in 2015
• 112 Hotels Perfect for Travelers Flying Solo
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Here's What You Need to Know A new study shows that women and men
choose different travel destinations.

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