Monday, July 27, 2015

Good news for anyone left
unfulfilled by the current range of travel emojis available on smartphones: EF
Education First has launched a new keyboard called Travelmoji, with more than
100 emojis dedicated to the destinations, seasons, and practical aspects of
travel. That means you'll find emojis for the Eiffel Tower, people lounging
in beach chairs, a sign for London's Tube system, and more. "It's an
interesting way to connect with this generation," says Charlotta Falk,
director of public relations for the International Language Centers division
of EF Education First, a Europe-based educational company that provides
cultural exchanges, study abroad, and language learning programs. Falk
explains that given the company's mission to break down language barriers,
launching Travelmoji just made sense. After all, she says, "[Emojis are] a
universal language. " Travelmoji's first batch of emojis focuses on
summer travel with flip flops, sunglasses, a lifeguard stand, people in
swimsuits, ice cream cones, and other beachy images, but there are also plenty
of evergreen emojis on the keyboard. Having a glass of wine? There are
three emojis for the various full, half-full, and empty stages of drinking.
There are also doughnuts, hot dogs, and baguettes, a messy hamburger and an
even messier hamburger, and little text emojis that read, "Hola," "Bye
Bye," "Oh lala," "It's Tea Time," and more. Another category
in the Travelmoji app might be a little confusing to anyone unfamiliar with EF
and its programs. Wolf and bear masks, a circus tent, a ferris wheel and more
represent EF's annual summer music festival Summeranza, a blowout party in
London for more than 10,000 of EF's study abroad students. Charli XCX
headlined the sixth season of Summeranza earlier this month. Though the
emoji app wasn't ready in time for this year's festival, Falk says EF will
definitely build on this category in time for next year. EF also plans to
roll out all manner of new emojis in the future. Each season will bring its
own set of Travelmojis, Falk says, and the company also wants to create more
emojis that represent travel itself. So there might one day be a symbol for a
boarding pass, a suitcase, or some kind of visual explaining that you're
standing in line at airport security. In the meantime, Travelmoji is
available for download for both iOS and Android, and it's optimized for
Facebook Messenger, WhatsApp, iMessage, Google+, Hangout, Viber, WeChat,
KakaoTalk, and email—basically all your international travel communication
tools. "We're very happy and proud to have launched [Travelmoji],"
Falk says. "We think this is a clear universal language [and] any kind of
easing of communication between nationalities and cultures is always something
that we love. It just goes very well with what we want to achieve as a
company and also as people. " More good reads from T+L:
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Swimwear is Making Waves EF Education First Launches New Travel Emoji

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