Monday, July 27, 2015

For a $300-800 fee, of course.
Good news: Delta is upgrading select flyers to completely bypass the
treacherous scene of group flying and sending them off in style on a private
jet. The catch: Not only do you have to be a brand loyalist, you have to be
willing to shell out $300-800 for said treatment. The new program will target
what Delta calls high-value customers, meaning flyers who have reached an
elite or "medallion" status within the airline's frequent-flyer program.
Initially, there will be a small number of private jets focused on the East
Coast available for this kind of upgrade. Not only is this business move
looking to squeeze another extra fee out of customers, but it's also helping
to avoid "empty leg" flights—trips in which a private jet makes a trip
without any passengers on board. Airlines have already put resources in
toting important passengers from flight to flight in luxury cars (think:
mercedes and porsches), this is just the next step in adding an extravagant
option every step of the way. Erika Owen is the Audience Engagement
Editor at Travel + Leisure.  Follow her on Twitter and Instagram
at @erikaraeowen. More good reads from T+L:
• 25 Trips of a Lifetime
• 10 Breathtaking U. S. Train Trips Recalling the Golden Era of Rail
Travel
• 40 Reasons to Travel Now Did you enjoy
this article? Share it. Previous Article
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Pasadena's Bunny Museum Elite members within Delta's frequent
flyer program will soon be offered upgrade options that send them off in a
private jet.

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